Category Archives: Pardot Admin
I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and…
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Prepare your spreadsheet and save it as a .csv file. If you are grabbing prospects from Salesforce, ALWAYS include the CRM ID (column…
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
All your downloadable User Guides for Account Engagement in one place.
Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.