Category Archives: The Authors
This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an…
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…
Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with…
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break…
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take…
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Pardot has been rebranded as Marketing Cloud Account Engagement.