Category Archives: The Authors
We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
Salesforce Solution Architects are responsible for designing quality, scalable, and performant solutions inside Salesforce, ensuring it all fits together into a coherent and…
One of the changes for Account Engagement in the Spring 23 Release is a new way to validate your email sending domain. If…
Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations…
Posted on March 13, 2023 in Admins Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects, having their unique…
Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up with fellow Salesforce…
Salesforce announced their plans to offer both a Sales Suite and a Service Suite, which bundle together more features from their product suite…
Run automation rules in real time are scheduled for retirement in all Pardot (Account Engagement) editions in June 2023. This was announced as…
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
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Pardot has been rebranded as Marketing Cloud Account Engagement.