Category Archives: The Authors
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a…
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen…
Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Be prepared to take your marketing to the next level. With 2023 just around the corner, there’s no better time to execute a…
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.