Category Archives: The Authors
Posted on March 13, 2023 in Admins Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects, having their unique…
Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up with fellow Salesforce…
Salesforce announced their plans to offer both a Sales Suite and a Service Suite, which bundle together more features from their product suite…
Run automation rules in real time are scheduled for retirement in all Pardot (Account Engagement) editions in June 2023. This was announced as…
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
Marketing ops is finally seen as a viable career path, and there are many ways that you can level up in this role.…
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.