Category Archives: The Authors
Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals…
The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a…
Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy…
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot…
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your…
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Pardot has been rebranded as Marketing Cloud Account Engagement.