Category Archives: The Authors
Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. A
Salesforce updated Pardot for security reasons. If you embed Pardot forms or other content in iframes, include JavaScript in that content, and serve this content over…
Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most…
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive…
Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive – at the…
Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will…
If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and…
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy…
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel…
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the…
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Pardot has been rebranded as Marketing Cloud Account Engagement.