Category Archives: The Authors

How to Pass The Salesforce Certified Pardot Specialist Exam: Resources & Tips

Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for…
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Open the Pardot URL in the Pardot Lighting App [Interactive Tutorial]

Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
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​40 Pardot Interview Questions & Answers

The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
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Predictions for 2022: Pardot, Marketing Cloud & MarTech Careers

The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
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If You Enabled Pardot Email Builder Before the Winter ’22 Release? KNOW THIS!

You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if…
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TOFU Checklist for Pardot

‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
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Automatic Prospect Data Enrichment for Pardot Forms

The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
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Free Pardot Training Resources

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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Free Pardot Training Resources [for 2022]

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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