Category Archives: The Authors
Pardot Business Units are not really a new feature at this point. They were released in 2020 and have been opening a whole…
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is…
Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans…
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps…
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Pardot has been rebranded as Marketing Cloud Account Engagement.