Category Archives: The Authors
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should…
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.