Category Archives: The Authors
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot…
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you…
A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
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Pardot has been rebranded as Marketing Cloud Account Engagement.