Category Archives: The Authors

Pardot Solution Architects – Who are they, what do they do?

The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects…
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How to Add Toggles to Your Pardot Email Preferences Page

Looking for a way to spice up your Pardot email preferences page? Try using toggles instead of checkboxes. In this tutorial, I’ll show…
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Einstein Send Time Optimization for Pardot [Infographic]

Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The…
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How to Mass Update Pardot Field Values and Form Field Labels

Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native…
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Connect Pardot to ON24 with WordPress and Forminator

ON24 is a leading cloud-based webinar platform that allows you to create, scale, and personalize engaging webinars. Pardot connects to a number of…
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Can you create two records in Pardot from one form handler?

What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted…
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Introducing Dempsey: A Premium Pardot Landing Page Template

I’m excited to launch Dempsey, a premium Pardot Landing Page Template that features a hero image with a text overlay. This template can…
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Boost Email Engagement with Pardot’s Einstein Send Time Optimization

Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The…
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What You Need to Know About Pardot Custom Objects

Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a…
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How to Add Calendar Invites to Pardot & Emails Landing Pages

If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great…
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