Category Archives: Salesforce and Pardot
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM)…
Being able to report when a campaign member from a form completion in Account Engagement (Pardot) becomes related to an opportunity is important.But…
Posted on August 28, 2023 in Admins After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has…
Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
Marketing Data Sharing in Account Engagement (Pardot) is confusing.
Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
Could your Salesforce implementation be costing your company more than you realize?
This article pertains to the Account Engagement Lightning Email Builder, and the associated Email Content tab in the Account Engagement App in Salesforce-
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
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Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.