Category Archives: The Authors
Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help…
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s…
Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to…
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making…
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce Labs team to…
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an…
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.