Category Archives: The Authors
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce Labs team to…
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving…
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an…
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It…
How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new…
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign hierarchies and ROI…
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Pardot has been rebranded as Marketing Cloud Account Engagement.