Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign hierarchies and ROI reporting.
They were joined by Stephen Stouffer, VP of Marketing Ops with SaaScend.
Stephen shared how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on UTM attribution so that reporting will become a breeze.
In his presentation, Stephen broke down the foundations of Campaigns in Salesforce:
- Campaign Naming Methodolgy
- Hierarchy
- Types / Subtypes
- Link Tracking
Watch the recording:
I
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2023/03/salesforce-campaign-hierarchy-roi-reporting-pardot/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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