Category Archives: The Authors
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
In the process of deciding on a marketing automation platform, one question that always seems to be top of mind is ‘what does…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…
Cookies are a big topic of discussion these days. Ever wonder when MCAE (Pardot) cookies your prospects?
Did you know you can use a Pardot / MCAE* form all by itself? It's sort of like a mini landing page. Since…
You’ve purchased Pardot. You’ve sent your first list emails. You’ve discovered automation rules and completion actions. But now let’s take your Pardot investment…
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
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Pardot has been rebranded as Marketing Cloud Account Engagement.