Category Archives: The Authors

Why Pardot Connected Campaigns are More Successful

Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate…
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Introducing Enhanced Engagement History for Pardot

Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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5 Pardot Engagement Studio Examples – and How to Build Them

Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
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How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
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Pardot + Calendly: Have Prospects Schedule Meetings with Sales Teams

Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation…
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How to Pass The Salesforce Certified Pardot Specialist Exam: Resources & Tips

Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for…
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Open the Pardot URL in the Pardot Lighting App [Interactive Tutorial]

Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
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​40 Pardot Interview Questions & Answers

The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
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Predictions for 2022: Pardot, Marketing Cloud & MarTech Careers

The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
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