Category Archives: The Authors
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Now that you’re getting comfortable with business units let’s get into some details that often raise questions.  #1 How to manage inbound prospects…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
The Pardot Winter ‘22 release is here and there is a lot to unpack! So what does this mean for Pardot users?In a…
The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
Your marketing budget just got slashed. But let me guess: You’ve been tasked with prioritizing, optimizing, and stretching your budget to meet the…
Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…
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Pardot has been rebranded as Marketing Cloud Account Engagement.