Category Archives: The Authors
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.  Need a landing page, but you don’t have HTML/CSS skills? No problem!…
Technology alone won’t increase application and enrollment rates. You need a demand generation strategy powered by Pardot. In this webinar, Invado takes our…
Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next…
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
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Pardot has been rebranded as Marketing Cloud Account Engagement.