Category Archives: The Authors
Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see…
One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
Conversational marketing has skyrocketed into 2021 for good reason. Conversational marketing is a customer-aligned and dialogue-driven approach to marketing. It has become the…
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here).…
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be…
How can a prospect become unmailable in Pardot? What’s the difference between ‘Do Not Email’ and ‘Opted Out’ fields? If you are confused…
Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.