Category Archives: The Authors
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…
Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
According to DemandGen Report’s 2020 Demand Generation Benchmark Study, half of marketing departments say they are being measured on revenue generated and opportunities…
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot…
This blog was updated for the Winter 2022 Release. Pardot’s mailability enhancement is the story of the iceberg.  You know. When you only…
The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects…
Looking for a way to spice up your Pardot email preferences page? Try using toggles instead of checkboxes. In this tutorial, I’ll show…
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The…
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.