Category Archives: The Authors
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
Pardot users • Training Previously on this blog, we’ve shared how to set up users with access to both Pardot and Salesforce since…
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself…
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However,…
What is ‘Marketing Data Sharing’? The purpose of ‘Marketing Data Sharing’ (MDS) is to restrict which Leads, Contacts, Opportunities, and/or custom objects are…
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
Pardot Business Units – things to note You must be using the Pardot Lightning app. It should go without saying but I’ve seen…
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by…
Starting a new Pardot implementation? Use this implementation plan and checklist to help get you started. Having just gone through a new-new Pardot…
Pardot sync errors wreak havoc on your Pardot instance. These errors prevent Prospects from syncing up with Salesforce, which prevents Leads from being…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.