Category Archives: The Authors

If You Enabled Pardot Email Builder Before the Winter ’22 Release? KNOW THIS!

You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if…
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TOFU Checklist for Pardot

‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
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Automatic Prospect Data Enrichment for Pardot Forms

The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
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Free Pardot Training Resources

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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Free Pardot Training Resources [for 2022]

If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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Complete Overview of Pardot Einstein Features

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
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Complete Overview of Pardot Einstein Features [Updated 2022]

Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
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5 Pardot New Year’s Resolutions for 2022

As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout the year.…
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How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
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