Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need.
The migration process requires careful consideration to achieve success and there are many pitfalls and trip hazards along the way! But that’s why partners, like Nebula, are here to help you navigate the decisions and planning involved in migrating to Business Units.
I’ve worked on a few Business Unit migration projects now, some quick and easy, some lasting years. In this Migrating to Pardot Business Units blog series, we’ll be looking at the migration process to answer the following questions:
- Do you really need Business Units?
- What should you consider when planning to migrate to Business Units? (coming soon)
- How can you ensure a smooth and successful migration? (coming soon)
Check out this series if you are considering migrating to Pardot Business Units or already planning your migration project. And if you are looking for expert help to make your migration smooth sailing, drop us a note today.
This Pardot article written by:
Nebula Consulting
Get the most out of marketing automation with Pardot. Attract and nurture leads with personalized, targeted journeys and adapt quickly with intelligent campaign performance insights. Start with the right building blocks to ensure you get the most out of your marketing automation strategy.
Original Pardot Article: https://nebulaconsulting.co.uk/insights/migrating-to-pardot-business-units-blog-series/
Find more great Pardot articles at https://nebulaconsulting.co.uk/insights/
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This Pardot article written by:
Nebula Consulting
Get the most out of marketing automation with Pardot. Attract and nurture leads with personalized, targeted journeys and adapt quickly with intelligent campaign performance insights. Start with the right building blocks to ensure you get the most out of your marketing automation strategy.
Original Pardot Article: https://nebulaconsulting.co.uk/insights/migrating-to-pardot-business-units-blog-series/
Find more great Pardot articles at https://nebulaconsulting.co.uk/insights/