Category Archives: The Authors
“Do more with less”. This is a directive CMOs have been hearing for decades and more frequently in the past two years. Doing…
Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
Some things are better separate. Here’re a few examples: pizza and bananas, French fries and ice cream, and certain Pardot prospects. Sometimes Pardot…
In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
Apple’s new Mail Privacy Protection has been generating a lot of chatter among marketers and rightfully so. This feature — included in the…
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
I remember a number of years ago getting a call from a prospect who was looking for marketing automation consultants. She explained that…
Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form. Resubscribe works great…
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Pardot has been rebranded as Marketing Cloud Account Engagement.