Category Archives: The Authors
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What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
Did you know that in the early days of Pardot (Account Engagement) that you actually had a choice of more than one CRM…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
We all know the importance of an effective marketing strategy to gain traction and increase your customer base. If you’re not investing time…
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Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could…
The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have…
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Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.