Category Archives: The Authors
What is ‘Marketing Data Sharing’? The purpose of ‘Marketing Data Sharing’ (MDS) is to restrict which Leads, Contacts, Opportunities, and/or custom objects are…
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
Pardot Business Units – things to note You must be using the Pardot Lightning app. It should go without saying but I’ve seen…
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by…
Starting a new Pardot implementation? Use this implementation plan and checklist to help get you started. Having just gone through a new-new Pardot…
Pardot sync errors wreak havoc on your Pardot instance. These errors prevent Prospects from syncing up with Salesforce, which prevents Leads from being…
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Now that you’re getting comfortable with business units let’s get into some details that often raise questions.  #1 How to manage inbound prospects…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
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Pardot has been rebranded as Marketing Cloud Account Engagement.