Category Archives: The Authors
Dynamic Content is a feature in Account Engagement (fka Pardot) that allows you to create variations in an email or landing page based…
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces…
I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an…
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents…
Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with…
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being…
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Pardot has been rebranded as Marketing Cloud Account Engagement.