The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among people in the email marketing world.
It is not clear to see who among the prospects in your Account Engagement / Pardot database is using Google Workplace for their email hosting.
I learned that Jacob Filipp developed a solution to identify those prospects without emailing them. I asked him to present his solution to the Tampa Pardot Community Group and he agreed.
In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks, you share a set of practical tools to discover what portion of your database is using Google Workspace – without mailing them first. This will help with ‘Yahoogle’ compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.
Below is the recording of his presentation:
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2023/12/google-workplace-email-pardot/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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