Interactive Marketing: You’re Part of the Magic!

November 8, 2023
SalesLabX

If there’s one thing people love, it’s giving their opinion. Surveys and polls are incredibly simple devices you can use to boost engagement and deepen your brand recognition.

Surveys have a two-fold advantage. Prospects love the idea that they’ll be able to impact your business with their thoughts and opinions, so they’ll often take the time (provided that the survey isn’t too long). Engagement here is the goal, but it’s not the only thing you leave with. You also gain valuable feedback that can help shape your future strategies. Your prospects and partners are an amazing source when it comes to new ideas and future features.

Polls give much more vague data since the selections you can make are limited, but polls also tap into this human need people have to be right. People will answer a poll, and if they see their answer losing, they will share that poll with like-minded friends and colleagues. In that way, it’s okay to make your poll a little bit divisive because that will actually drive further engagement. You can then plan content around the results and explore why that divide is occurring, which is going to be inherently interesting to anyone who participated and anyone else who has an opinion on the matter. It’s all about knowing your industry and your audience.

This Pardot article written by:

SalesLabX

We help organizations optimize and automate their marketing & sales process using Pardot, Salesforce, and our in house design team. Born in the heart of Austin, Texas. Discover The Science Behind Your Sales.

Original Pardot Article: https://saleslabx.com/resources/getting-interactive-with-marketing/

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