PARDOT SCHOOL - Learn From Pardot Experts

  • 0 (877) 123-4567
  • info@yoursite.com
  • follow us
    • Twitter
    • Instagram
    • Facebook
    • YouTube
    • LinkedIn
    • Pinterest
    • Vimeo
    • VK
  • 0 (877) 123-4567
  • info@yoursite.com
  • follow us
    • Twitter
    • Instagram
    • Facebook
    • YouTube
    • LinkedIn
    • Pinterest
    • Vimeo
    • VK
  • Articles
  • Experts
  • Learn
    • Pardot TrainingLive and Recorded Pardot Training
      • Personalized Pardot Training
      • Virtual Training Courses
      • Pardot Self-Paced Training
    • Pardot TrailheadsLearn new skills with online training modules
      • Pardot Trailheads
      • Salesforce Marketing Trailheads
    • Pardot CertificationsDemonstrate your knowledge of Pardot with Pardot Certifications
      • Pardot Email Specialist
      • Pardot Consultant
      • Practice Exams
  • Community
  • Jobs
  • Partners
    • Find a Pardot Partner!There are different types of Pardot Consulting service companies, find the best fit for your Pardot needs.
    • Salesforce Pardot PartnersDifferent Partners for your Pardot needs.
      • Implementation Partners
      • Managed Service Partners
      • Pardot Strategy Partners
  • About
  • Articles
  • Experts
  • Learn
    • Pardot TrainingLive and Recorded Pardot Training
      • Personalized Pardot Training
      • Virtual Training Courses
      • Pardot Self-Paced Training
    • Pardot TrailheadsLearn new skills with online training modules
      • Pardot Trailheads
      • Salesforce Marketing Trailheads
    • Pardot CertificationsDemonstrate your knowledge of Pardot with Pardot Certifications
      • Pardot Email Specialist
      • Pardot Consultant
      • Practice Exams
  • Community
  • Jobs
  • Partners
    • Find a Pardot Partner!There are different types of Pardot Consulting service companies, find the best fit for your Pardot needs.
    • Salesforce Pardot PartnersDifferent Partners for your Pardot needs.
      • Implementation Partners
      • Managed Service Partners
      • Pardot Strategy Partners
  • About
CONTACT US

Building a Cross-team ABM Engine with Pardot and Salesforce

  • November 22, 2022
  • Account Based Marketing (ABM), Pardot Geeks

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine in Pardot/Account Engagement and Salesforce.

Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). They coordinate communication with the right stakeholders at the target accounts, to increase retention and revenue growth. ABM has the potential not just to align sales and marketing, but also to see revenue growth across your key targets.

The conversation was led by Taylor Grimes, a 14x Salesforce Certified Program Manager at Salesforce. Watch the recording of the conversation below:


Pardot Geeks Blog Article

This Pardot article written by: Ben LaMothe

Original Pardot Article: https://pardotgeeks.com/2022/11/abm-team-pardot-salesforce/

Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/

Pardot Experts Blog

We have categorized all the different Pardot articles by topics.

Pardot Topic Categories
  • Account Based Marketing (ABM) (7)
  • Business Units (14)
  • ChatGPT / AI (3)
  • Completion Actions (5)
  • Connectors (10)
  • Custom Redirects (4)
  • Data Cloud (3)
  • Demand Generation (8)
  • Dynamic Content (7)
  • Einstein Features (11)
    • Send Time Optimization (1)
  • Email Delivery (17)
    • Email Open Rates (3)
    • Pardot A/B Testing (2)
  • Email Mailability (16)
    • Do Not Email (1)
    • Double Opt-in (2)
    • Opt Out / Unsubscribe (14)
      • Pardot Resubscribe (3)
  • Email Preferences Page (6)
  • Engagement Studio (16)
  • Industries (1)
    • Non Profit (1)
  • Landing Pages (9)
    • Pardot Landing Page Builder (6)
  • Lead Generation (1)
  • Lead Management (13)
    • Lead Routing (3)
  • Lead Scoring (16)
  • Leads (3)
  • Marketing Analytics – B2BMA (9)
  • Marketing Automation (1)
  • Marketing Cloud (3)
  • Marketing Cloud Account Engagement (4)
  • Marketing Cloud Growth (2)
  • New Pardot Features (6)
  • Opportunities (2)
    • Opportunity Contact Roles (2)
  • Optimization (2)
    • Send Time Optimization (1)
  • Pardot Admin (65)
    • Duplicates (1)
    • Marketing Ops (1)
  • Pardot Alerts (1)
  • Pardot API (2)
  • Pardot Automations (3)
  • Pardot Careers (12)
    • Solution Architect (1)
  • Pardot Certifications (4)
  • Pardot Consulting (1)
  • Pardot Cookies (4)
  • Pardot Custom Objects (3)
  • Pardot Email Builder (8)
  • Pardot Email Templates (10)
    • HML (6)
  • Pardot Events (17)
  • Pardot External Actions (1)
  • Pardot External Activities (4)
  • Pardot Forms (29)
    • Form Handlers (8)
  • Pardot Integrations (21)
    • Data Cloud (2)
    • Slack (1)
  • Pardot Lead Grading (5)
  • Pardot Lead Source (2)
  • Pardot Lightning (1)
  • Pardot Migration (1)
  • Pardot Nurture / Drip Campaigns (2)
  • Pardot Personalization (3)
  • Pardot Profiles (1)
  • Pardot Releases (18)
  • Pardot Sandboxes (2)
  • Pardot Segmentation (5)
  • Pardot Strategy (7)
  • Pardot Sync (2)
  • Pardot Sync Errors (1)
  • Pardot Tracker Domains (5)
  • Pardot Training (3)
  • Pardot Vs Other MAPs (4)
  • Pardot Website Tracking (2)
  • Reporting (22)
    • Marketing Attribution (4)
  • Salesforce and Pardot (31)
    • Marketing Data Sharing (2)
    • Pardot Users (3)
  • Salesforce Automation (5)
    • Salesforce Flows (2)
  • Salesforce Campaigns (22)
  • Salesforce CRM (3)
    • Record Types (1)
  • Salesforce Engage (3)
  • Salesforce Queues (2)
  • Security and Privacy (1)
  • Tags (3)
  • The Authors (540)
    • Cheshire Impact (9)
    • Greenkey Digital (55)
    • Invado Solutions (37)
    • Jenna Molby (9)
    • Marcloud Consulting (6)
    • Nebula Consulting (67)
    • Pardot Geeks (44)
    • Salesforce Ben | The Drip (242)
    • SalesLabX (16)
    • Slalom (4)
    • Unfettered Marketing (51)
  • Uncategorized (1)
  • Website Tracking (2)
    • Website Search (1)

More Pardot Articles

See all posts

Check your Email Sender in Account Engagement

Skip to content
Continue reading

5 ways to Push Prospects from Account Engagement to Salesforce

All the ways to assign prospects from Account Engagement to Salesforce.
Continue reading

Marketing Cloud for Account Engagement customers – What, How and Why?

As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is…
Continue reading

Everything you need to know about using Salesforce Record Types with Account Engagement

Did you know that you can work with different lead and contact record types with Account Engagement?
Continue reading

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen…
Continue reading

Webinar: The Future of Salesforce Marketing

Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users…
Continue reading

Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date…
Continue reading

Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau…
Continue reading

Pardot Geeks Blog Article

This Pardot article written by: Ben LaMothe

Original Pardot Article: https://pardotgeeks.com/2022/11/abm-team-pardot-salesforce/

Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/

Pardot School

Where you come to learn Pardot from industry experts from around the world. 

Pardot has been rebranded as Marketing Cloud Account Engagement.

info@pardotschool.com

2023 Pardot School All Rights Reserved.

Privacy Policy