How B2B Marketing Analytics can monitor Pardot database churn
- February 16, 2024
- Pardot Admin, Pardot Geeks
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
That topic spurred additional comments on my LinkedIn post about it Among the comments was one from my friend Timo Kovala where he mentioned a solution he had for this using B2B Marketing Analytics.
I asked him if he would be willing to share the solution for the Tampa Account Engagement Community Group and he agreed to.
Below is the recording from the meeting, where he shares how to build a prospect database churn tool in B2BMA.
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2024/02/b2bma-pardot-prospect-churn/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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