How to build scoring categories in Account Engagement (Pardot)
- March 29, 2024
- Lead Scoring, Pardot Geeks
Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
Pardot scoring categories are helpful to both marketing and sales teams. In this session I walk through the steps required to build scoring categories and use them in both Account Engagement and Salesforce.
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2024/03/pardot-scoring-categories/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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