How to customize B2BMA Dashboards for Marketing Attribution
- August 19, 2023
- Marketing Analytics - B2BMA, Pardot Geeks
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM and CX transformation.
Alia will walk through the unique request she received from a client to customize the default B2BMA dashboards found in Analytics Studio to meet a requirement to provide reliable marketing attribution reporting.
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2023/08/b2bma-marketing-attribution-reporting/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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