How to Pass The Salesforce Certified Pardot Specialist Exam: Resources & Tips
- January 20, 2022
- Jenna Molby, Pardot Certifications
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Refreshed and republished on January 20, 2022
This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness.
Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform?
Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered! In this post, I will share some tips on how to prep for the exam and recommended resources, broken down by topic in the study guide.
Studying tips
- Review the exam outline and highlight the topics you aren’t familiar with. Focus the majority of your studying efforts on those topics.
- Create a list of resources (blog posts, help docs, Trailhead modules, videos, etc) that cover each topic. See my list of resources below.
- Create your own set of flashcards to study. Quizlet is great for this.
- Review all modules within the Prepare for your Pardot Specialist Credential Trailmix – even the topics you’re familiar with.
- Review the Pardot Help Docs.
- Take a practice test to test your knowledge, but DO NOT memorize the questions.
Resources
Here is a list of resources I recommend reviewing, broken down by topic in the study guide.
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
- Illustrate how to create, edit, and map fields.
- Explain the relationship between Pardot and Salesforce.
- Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
- Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Define the capabilities of a completion action.
- Define the capabilities of a segmentation rule.
- Define the capabilities of page actions.
- Explain what a Score measures and how scoring is managed.
- Explain what a Grade measures and how grading is managed.
- Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
- Distinguish between the metrics collected in Pardot email reporting.
Engagement Studio: 17%
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
How did you study for the Salesforce Certified Pardot Specialist Exam?
This Pardot article written by:
Jenna Molby
Jenna is a Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and Salesforce Marketing Champion 2020. Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client-side.
Original Pardot Article: https://jennamolby.com/how-to-pass-the-salesforce-certified-pardot-specialist-exam/
Find more great Pardot articles at https://jennamolby.com/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by:
Jenna Molby
Jenna is a Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and Salesforce Marketing Champion 2020. Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client-side.
Original Pardot Article: https://jennamolby.com/how-to-pass-the-salesforce-certified-pardot-specialist-exam/
Find more great Pardot articles at https://jennamolby.com/