Interactive Marketing: You’re Part of the Magic!

November 13, 2023
SalesLabX

This is where things have gotten a bit tricky lately, but don’t count the microblog out yet.

Twitter is still the main platform when it comes to short bursts of information (even though it’s called ‘X’ now, which is certainly a choice), but it’s not without pitfalls. It still has a huge user base, the trending topics and hashtags are still excellent when it comes to cultivating real-time engagement and starting conversations, and it can let you connect with a wider audience!

People also routinely use it like a search engine to find relevant information, so if you’re linking to blogs you’ve written or posting videos, it can be a real game-changer.

Unfortunately, due to a relatively recent management change, there’s a good amount of chaos happening behind the scenes. News outlets no longer have their headlines accompanying their links to articles (again, certainly a choice), the algorithm changes an awful lot which makes it hard to strategize, it’s been implied that links to other sites could be limited in the future, and you need to pay monthly to promote tweets. All of this can be a lot to work around when it comes to providing information to potential prospects.

Also, keep in mind that Twitter users are now incentivized for engagement. Combine this with the fact that a lot of users who were banned for a variety of offenses had their accounts reinstated, and you have a platform with a notable amount of misinformation going around, so it’s much less likely that people will use it as an info hub.

It’s still worth advertising on for now, but we encourage you to keep an eye on their policies as well as the rising Twitter competitors such as Bluesky and Threads. If any of them start taking off in a significant way, you’re going to want to get in on the ground floor.

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SalesLabX

We help organizations optimize and automate their marketing & sales process using Pardot, Salesforce, and our in house design team. Born in the heart of Austin, Texas. Discover The Science Behind Your Sales.

Original Pardot Article: https://saleslabx.com/resources/the-social-media-search-engine/

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