Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.
Need a landing page, but you don’t have HTML/CSS skills? No problem!
Pardot’s new landing page builder may be right for you.
Salesforce released a new drag-and-drop landing page builder in the Winter 2022 release. It comes exactly a year after the Email Builder, and if you are familiar with creating drag-and-drop email templates, building landing pages will be just as easy.
(If you already know the Landing Page Builder basics, jump to the “Pardot form styling” section.)
How to set up the Landing Page Builder?
If you use Pardot’s Email Builder (and Salesforce CMS), you just need to add the Landing Page builder tab. (That’s it!).
Otherwise, click here for set up instructions.
Five key points about Landing Page Builder
Drag & drop – Enjoy the drag-and-drop capability to build your landing page. It’s blissful! Click on the component on the left and drag it into the canvas.
Images from CMS– CMS stands for Content Management System. When you choose an image for your landing page, you should add it from the Salesforce CMS because it’s quicker and easier than using a public link. One advantage of the CMS is adding the navigation tab at the top of your Pardot Lightning screen. You also get thumbnails, making it quicker to find the correct image.
Add pardot forms – Salesforce now provides a Pardot form component for your landing page. Woo hoo!
Row setup – Setting up columns simply takes a couple of clicks! Want two columns? Three? Just click on the “+” on the properties panel on the right. Then choose the components like text, image or form.
Toggle to phone/tablet/desktop – It’s always a good idea to see how your landing page looks via desktop, tablet or phone. Click the drop down to switch views.
Undo button – Need I say more? Select the Undo button to back-up to an earlier stage of building your landing page.
Pardot form styling
With the current Landing Page Builder, your Pardot forms will NOT inherit the style on the related layout template. You are not able to natively style the Pardot form from the landing page builder, either.
Instead, you have a couple of choices:
1) If you have the styling, you can add it to your Pardot form.
In this example, I’m using the Standard layout template. Copy the styling/classes from the layout template. Go to the Pardot Form in the “Look and Feel” section. In the Above Form section, click on the Source Code icon and paste the styling text. When you hit save, the form will be styled in the Landing Page Builder.
(Don’t forget the styling tags, or it won’t work!)
2) If you don’t have the budget or want to style the forms yourself, you can use Jenna Molby’s Form Style Generator to style your form.
Copy and paste all the styling from Jenna Molby’s code into the layout template as directed in Jenna’s form generator. Paste the same text in the form in the “Look and Feel” section. Remember both the opening and closing style tags, as well as everything between them (the actual classes) must be included when you copy and paste.
Here’s a short video on the process.
Published/Unpublished
When your landing page is ready, select “Publish” to get a public link URL.
“If you unpublish your landing page, the link still works, it’s just blank. You can toggle it on/off however you want. It’s really cool.” said Pardot Consultant Dani Reeve.
Reeve said this is a challenge with many other landing page builders because at some point, marketers don’t want their landing page link to be public. “Without this feature, marketers often have to delete the landing page. The Publish/Unpublish feature makes the link work or not (the link stays the same), and it’s instantaneous,” said Reeve.
Because you didn’t delete the landing page, it retains all the engagement metrics (view, clicks etc.).
Unpublishing the landing page sends it to the Pardot recycle bin and makes the Landing Page status “Draft.”
If a prospect attempts to view a builder landing page that is unpublished, they will be redirected to the company website specified in their Pardot Settings.
View Pardot Record
Once you create a Landing Page in the new experience, your landing page will display in Pardot classic as view only.
When you click View Pardot Record, the landing page will jump you back to Pardot’s Landing Page list view. The landing page will be view-only in the Pardot classic landing page experience. (It takes about 5 minutes for the button to appear.)
Reeve said, “You can’t edit it, but it will register that you have a landing page and you get a few metrics.”
More to know
Folders – Landing page records published from Salesforce using the new experience will be placed in the UncategorizedLanding Pages folder in Pardot.
Delete – Landing page records deleted in Salesforce are hard deleted. They are not accessible in the Salesforce recycle bin, nor can they be undeleted.
Pardot Accessibility – Marketers can use published landing builder page records in Pardot in the following places:
- Multivariate tests
- Engagement Studio
- Automation Rules
Customizable Body Width – Users can access a customizable Body Width attribute to specify a maximum width for the page.
- If the browser window is smaller than this width, the page responsively gets smaller to fit.
- If the browser window is larger than this width, the page will not get wider than the specified width.
Copy Landing Pages Between Business Units – Marketers can clone a landing page and save the new record to a campaign in a different business unit.
Create new Landing Pages – You can create new landing pages directly from the Landing Page related list in the Campaign object.
New Image option – Images and buttons have a new option to control whether clicking the link will open in a new tab or the existing tab. The option is a checkbox with label: “Open in New tab”. Previously, all links were set to open in a new tab.
We recommend also reviewing Salesforce’s compiled considerations before using Pardot Landing Page builder.
Good luck!
This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/landing-page-builder/?utm_source=rss&utm_medium=rss&utm_campaign=landing-page-builder
Find more great Pardot articles at https://greenkeydigital.com/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/landing-page-builder/?utm_source=rss&utm_medium=rss&utm_campaign=landing-page-builder
Find more great Pardot articles at https://greenkeydigital.com/