Marketing Cloud Growth vs Account Engagement (Pardot)
- September 10, 2024
- Marketing Cloud Growth, Nebula Consulting
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked with Salesforce for a while then you’ll know that this is the latest marketing offering. So how does it compare?
Currently, Marketing Cloud Growth is targeted towards smaller B2B customers only, so really it’s mainly comparable to Marketing Cloud Account Engagement (Pardot).
In the Summer ’24 Release, Salesforce announced that Account Engagement Growth customers in the AMER region could get access to Marketing Cloud Growth for no extra cost. Hinting that this might be available for other regions and customers in the future.
Marketing Cloud Growth might well be a useful tool for your business to consider using, so let’s take a look at the different components of the two platforms and how they compare…
What features are available for marketing capabilities?
Marketing Cloud Growth takes some of the best bits of existing Salesforce technology, and delivers it in a marketing context. Think of the core platform, flow, data cloud and Einstein. The table below compares the features / areas we use every day and what element on Account Engagement is comparable on Marketing Cloud Growth.
| Account Engagement | Growth | |
| Data Management / Segmentation |
|
|
| Consent Management |
|
|
| Lead Qualification |
|
|
| Marketing Assets |
|
|
| Automation |
|
|
| Reporting |
|
|
| Development & Testing |
|
|
Ultimately the platform which best fits your business will depend on your particular needs and objectives. If you are looking to get started with Marketing Cloud Growth or Account Engagement? Or need some help figuring out which tool to go for? Let us know, we can help match an appropriate solution for your specific goals.
This Pardot article written by:
Nebula Consulting
Get the most out of marketing automation with Pardot. Attract and nurture leads with personalized, targeted journeys and adapt quickly with intelligent campaign performance insights. Start with the right building blocks to ensure you get the most out of your marketing automation strategy.
Original Pardot Article: https://nebulaconsulting.co.uk/insights/marketing-cloud-growth-vs-account-engagement-pardot/
Find more great Pardot articles at https://nebulaconsulting.co.uk/insights/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by:
Nebula Consulting
Get the most out of marketing automation with Pardot. Attract and nurture leads with personalized, targeted journeys and adapt quickly with intelligent campaign performance insights. Start with the right building blocks to ensure you get the most out of your marketing automation strategy.
Original Pardot Article: https://nebulaconsulting.co.uk/insights/marketing-cloud-growth-vs-account-engagement-pardot/
Find more great Pardot articles at https://nebulaconsulting.co.uk/insights/