Pardot Winter ’22 Release Favorites
- September 25, 2021
- Greenkey Digital, New Pardot Features, Pardot Events
While I was at Dreamforce this week, I bumped into several Pardot experts.
So…naturally I stopped and asked them about their favorite Pardot Winter ’22 release feature. Here’s what they said:
“If you’re you’re not on Lightning, do it yesterday!”
The Pardot Classic app will no longer be available for new accounts on October 11, 2021, and it’s scheduled for retirement in all Salesforce orgs by October 17, 2022. Read more.
Irene Engels – Email Builder Templates in Engagement Studio
“My life just got easier!”
Use email templates created in the drag-and-drop Email Builder in Engagement Studio. Users simply click “Activate for Automations” to make a template available in Engagement Programs. Read more.
“This is a game changer for B2B users!”
Build landing pages inside the Pardot Lightning. Once enabled, users can create a landing page record in a couple of clicks. Clone a landing page and save the new record to a different campaign and business unit. Read more.
Brandon Walton – Custom Components for Email Content Builder
“Things are getting real fancy around here!”
You can now create custom email components in Pardot’s drag-and-drop builder to help marketers create more engaging email content for their customers. For instance, drag your webinar information into the email builder for a GotoWebinar Custom Component. Salesforce Administrators need to install Custom Components from the AppExchange or directly from a package URL. Read more.
Sara Camden – Customize Prospect Unsubscribe and Resubscribe Page Content
“Consumer Choice is king!”
Your marketing team can now control all the messaging that appears on Pardot unsubscribe and resubscribe pages. Read more.
“External actions make Pardot extensible beyond simple email engagement.”
Use External Actions to improve your Pardot automations with external prospect data from your third-party apps. For example, capture when a prospect attends a webinar through your third-party webinar service and use that data in any of your Pardot automations or Engagement Studio programs. Read more.
Becka Miller – New Pardot User Permissions for Do Not Email, Reset Bounces
“Keep random Pardot users from wiping out your database.”
New user mailability permissions are available for update Opted Out, Do Not Email fields, and reset hard and soft bounces. All of these permissions default to the Pardot administrator. You can choose to remove the permissions from the Pardot Marketing role. Read more.
Erick Mahle – Send Slack Notifications to Pardot Users
“It’s about Slacking time!”
Use completion actions in Pardot to notify your team in Slack when prospects interact with your marketing assets. You can also create a personalized, formatted message so that your team understands how to interact with the prospect. Read more.
This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/pardot-winter-22/?utm_source=rss&utm_medium=rss&utm_campaign=pardot-winter-22
Find more great Pardot articles at https://greenkeydigital.com/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
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This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/pardot-winter-22/?utm_source=rss&utm_medium=rss&utm_campaign=pardot-winter-22
Find more great Pardot articles at https://greenkeydigital.com/