PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Cheshire Impact
Pardot Events
Lead Scoring
Pardot Lead Grading
Pardot Admin
Unfettered Marketing
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Email Mailability
Opt Out / Unsubscribe
Marketing Analytics - B2BMA
Pardot Forms
HML
The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing budget owners were caught off guard when 2020 hit and in-person events had to either be postponed or cancelled. Now, as we approach the Spring of 2021, and certain locations are opening completely, it begs the question…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when a prospect is sent over to sales? Is it after they completed one form? How do you know if they have the Budget, Authority, Need, and Timing, to be considered as ready to talk to sales? How…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector is just fine. It's nice because it does not use up a Salesforce license, nor does it require you to use a named user for the connector, which can be confusing if that same user also is…
By Bill Fetter
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that you need to know and understand. If you upgrade a Salesforce Identity license to a regular Salesforce license, you cannot revert it back to Identity. The upgrade is a one way street. Here's how this might play…
By Bill Fetter
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do something about it. February 15th is a Monday, by the way, so the last day to enact this change isn't a very good day to run to your Salesforce admin with a bunch of urgent changes. The…
By Bill Fetter
I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the most recommended type to use in Pardot is the Net Promoter Score (NPS) type survey. The reason is that it's very simple to deploy, and it's only 2 questions that never change. Here are the basic elements…
If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips...
By Bill Fetter
I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language feature released in Pardot in 2019. The session recording below is re-recorded and expanded to include instructions for how to enable prospect resubscribe, since that feature was only enabled on about a third of the orgs represented…
By Bill Fetter
In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see that there's 2 fields-- Do not Email and Opted Out. So what does each mean and how are you supposed to use them?Let's start with what each field means. Opted Out means that your prospect has explicitly…
By Bill Fetter
Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days with remaining on V1 is that it requires a named user as the "connector user", which either requires you to burn a license to use as the "connector" or use a real user, which means that said…
By Bill Fetter
The long awaited "Allow Prospect to Resubscribe" feature in Pardot is a dream come true for many marketers that have prospects that frequently return their site, and would like a way to remind them that they've opted out of email communications. In brief, the feature will show a message right on a Pardot form that tells the person that they…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
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- Completion Actions (5)
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- Custom Redirects (4)
- Data Cloud (3)
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