PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
New Pardot Features
Cheshire Impact
Pardot Strategy
Pardot Email Builder
Pardot Email Templates
Pardot Migration
Pardot Events
Pardot Integrations
Lead Scoring
Pardot Lead Grading
Pardot Admin
Unfettered Marketing
Email Delivery
Email Mailability
Opt Out / Unsubscribe
Marketing Analytics - B2BMA
By Jenna Molby
The Salesforce Summer ’21 release notes are here and contain some exciting Pardot features. Here are my top 8 favourite features in the Pardot Summer ’21 release including Einstein Send Time Optimization, Dynamic Content IDs, Prospect mailability improvements and more. Key dates 1. Get more clarity about a prospect’s mailable status Upgrade your mailability model for simplified email marketing settings…
Outsource Marketing Pros & How to Succeed ByChristina Anderson Marketing strategy In Gartner’s CMO Spend Survey Report, it was found that 22% of a CMO’s budget was allocated towards outsource marketing, vendors and agencies. With almost a quarter of budget up for discussion, it is no surprise that the topic of using in-house resources versus vendor services came up on…
Updating a Header Image with Pardot Made Easy Have you ever wanted a seamless way to update the header image on a landing page template in Pardot without having to deal with coding? The CSS is already standardized, but your team just needs an easy way to update the header image, so that it automatically adheres to the current styling…
The Switch from Marketo to Pardot To help fellow B2B marketers that are thinking of switching from Marketo to Pardot, weighing the benefits, know they are making the switch, or have recently made the switch and are feeling lost, I spoke to Erik Eaton, Senior Manager, Marketing Operations at Hinge Health on the Pardot Life Hacks podcast to get his…
ParDreamin’ 2020 was nothing short of dreamy, but after every conference comes the time to open up the ol’ toolbox and apply all the rich insights we learned. Five presenters from some of the conference’s most popular sessions share their key takeaways and advice for taking action. Read on to see what inspired these leaders...
We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more. Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and...
Zoom Pardot Integration After SSO In a previous article I shared about the easy integration between Pardot and Zoom webinar, so that teams can seamlessly capture registrant, attendee, and absentee data from their virtual events right in their Pardot org. However, on February 15, 2021 Salesforce Pardot made the update having all users commit to single sign-on which affected their…
The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing budget owners were caught off guard when 2020 hit and in-person events had to either be postponed or cancelled. Now, as we approach the Spring of 2021, and certain locations are opening completely, it begs the question…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when a prospect is sent over to sales? Is it after they completed one form? How do you know if they have the Budget, Authority, Need, and Timing, to be considered as ready to talk to sales? How…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector is just fine. It's nice because it does not use up a Salesforce license, nor does it require you to use a named user for the connector, which can be confusing if that same user also is…
By Bill Fetter
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that you need to know and understand. If you upgrade a Salesforce Identity license to a regular Salesforce license, you cannot revert it back to Identity. The upgrade is a one way street. Here's how this might play…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (547)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (249)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)