PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Unfettered Marketing
New Pardot Features
Pardot Releases
Salesforce Ben | The Drip
Greenkey Digital
Pardot Nurture / Drip Campaigns
Email Delivery
Email Open Rates
Pardot External Activities
HML
Pardot Personalization
Nebula Consulting
Salesforce Engage
Pardot Email Builder
Engagement Studio
Marketing Cloud Account Engagement
Reporting
Form Handlers
Pardot Forms
Pardot Careers
By Bill Fetter
LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of the platform. I can't tell you how many times I've had to explain that a LinkedIn Sales Navigator subscription will not allow you to export contacts from LinkedIn to your CRM. The advertising section of the platform…
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot (Account Engagement) is no exception. While new features and enhancements are great, we have to set priorities for what we roll out, and when. Marketers and Admins don’t have huge bandwidth on top of their BAU work…
Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company. Maybe these are prospects from a trade show. We are going to send five emails- one every week.
Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast topic, with many factors working together that can ‘make or break’ whether an email makes it into the recipient’s inbox.
Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider marketing tech stack, and as a result, streamline the whole experience.
Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with a new format of double curly brackets or “handlebars” {{ }}. Let the video, and the article that follows, serve to demystify what HML is and inspire you to…
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails sales reps can use when sending Engage emails – Pardot Classic or Lightning. Read on to learn more about how to enable and use it.
Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals find themselves in a good position.
The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or so: email volume doubled during the Covid pandemic, the extended peak sale season is making marketers fight for a slice of the pie, Apple Mail Privacy Protection (MPP), and changes to consumer spending in the face of…
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your emails are effective at reaching prospects. But is that really true? Marketers who had previously relied on email opens and clicks have been stunned (not in a good way). Email opens have always been a vanity metric…
Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new accounts. How do you send an email in Pardot? The process differs from one marketing automation platform to the next, and with Pardot, you will want to ensure that you have all of the correct “ingredients” ready.…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities (engagement) happening with Pardot marketing assets (emails, forms, landing pages etc.)
Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a snippet of code in the backend that you then paste into the external form’s code. The form handler acts like a bucket that will collect successful prospect form submissions.
Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy org, support the needs of other teams, and in turn, and measure the return on marketing efforts.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
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- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
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- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)