PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Pardot Admin Salesforce Ben | The Drip Greenkey Digital Pardot Integrations Salesforce and Pardot Landing Pages Pardot Geeks Pardot Landing Page Builder Invado Solutions Pardot Email Templates Marketing Analytics - B2BMA Opt Out / Unsubscribe Pardot Resubscribe Nebula Consulting Pardot External Activities Pardot Sync Lead Scoring Pardot Lead Grading Dynamic Content Pardot Forms Unfettered Marketing Pardot Cookies
Account-Engagement-Development-Suite

Marketers: What You May Have Missed From Dreamforce ’22

Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace of innovation – and not just the “heavy-hitters” (Marketing Cloud Genie (CDP), the partnership with WhatsApp), but also all that’s been new in and around Marketing Cloud (Journey Builder, Marketing Cloud Intelligence (Datorama), Account Engagement (Pardot) and…
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Account Engaagement (Pardot) and Salesforce Integration

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The combination of sales and marketing working in tandem is a profitable approach for many corporations. 
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Tracking changes in Pardot Lightning Landing Page Builder

If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful tool. As an Account Engagement (Pardot) user building landing pages in the Lightning Experience, you may have noticed that there is not an obvious way to see a historical view of who last saved and when that…
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Customizing Free Pardot Email Templates

When it comes to email templates, you want it all– easy customization with maximum flexibility that renders correctly in every ESP on every device for all time. I get it, and Pardot gets it. It was in that spirit they released the Pardot Lightning Email Builder in its Winter ‘21 release. Drag and drop email creation in Pardot is here!
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How to build quick and easy recipes in B2BMA

The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B Marketing Analytics). In this session Hollie demonstrates how to build four different recipes, steps to take to transform the data, and how to leverage those recipes into Lenses and eventually visualizations in a B2BMA Dashboard.
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How to Set up Pardot Resubscribe – Let Prospects Opt Back In

The Pardot August ‘19 release brought Automated Resubscribe – the ability for Prospects to opt back in once opted-out. In short, this prompts prospects to send themselves a resubscribe email when they fill out a form, which confirms their subscription and verifies their identity. Pardot released a setting less than a year ago, that allows marketers to opt prospects back…
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Why you need a Pardot Audit?

In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit, and how we at Nebula run these for our customers to ensure they get the most out of their investment.
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Trigger External Actions from Engagement Studio

You may have seen that in the Winter’23 Release, you will be able to take action on prospects outside of Account Engagement. This is really exciting news for marketers that have disparate systems. We were lucky enough to pilot this feature over the summer, read on to find out how it went.
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Account Engagement (Pardot) Select Sync Behavior for the prospect Opted Out field

Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior.   You must choose either “Use Pardot’s Value” or “Use Salesforce’s Value.”
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Scoring and grading in Pardot: What is it and how does it work?

Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account Engagement.
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Simplify Prospect Opt Out Update

In the Winter’22 release, admins will have the option to set whether Salesforce or Pardot is the source of truth (the winner) for prospect opt out status. Read on to learn more about the considerations before choosing which option is best for you.
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Pardot Dynamic Content

Maximize Pardot Dynamic Content for Prospect Personalization

Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic content to improve click-through and conversion rates by providing suggested content based on prospect information.
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Quick Tip: Closing a Form Editing Session

My Coworker is on vacation and they have an active editing session on a form. Pardot lets me edit the form anyway, but gives me a warning banner at the top of the screen: Do I even need to worry about the open editing session?
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Pardot Slack

Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector

Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to give it a go. Especially in combination with the new Conditional Completion actions, this opens up a whole new realm of interesting possibilities.
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Cookieless Future + Salesforce Marketing Data

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of the past. None of the major web browsers will store them for use any longer – in fact, Firefox and Safari already block them by default. A latecomer to the party, Google Chrome is scheduled to block…
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