PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Marketing Ops
Salesforce Ben | The Drip
Pardot External Activities
Pardot Geeks
Pardot Admin
Salesforce and Pardot
Salesforce CRM
Pardot Careers
Duplicates
Nebula Consulting
Pardot Strategy
Record Types
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the backend ‘plumbing’ that is required to prove they work. In the Salesforce Marketing space, marketing operations has a huge potential as a career path.
By Pardot Geeks
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement (Pardot) that focused on platform extensibility. However there is a learning curve to be able to make the most of the solution. all)
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your brand noticed. Even in B2B marketing it’s a worthwhile exercise, after all, business buyers are human, too. How can you fully automate birthday campaigns using Pardot (Account Engagement)? This guide will teach you how to get data…
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the functionality provided by the Salesforce Connector for Pardot, while others will leverage every way Salesforce syncs to Pardot (and vice versa).ices).
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion and stress as the action appears in the Pardot interface as “delete” – what may not be obvious, is that almost all types of Pardot (Account Engagement) records are sent to the recycling bin, there for you…
Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a consultant involved, Salesforce becomes like a block of plasticine to an organization, molding to exactly how their business operates.
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for their expertise and innovation.
Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all kinds of negative connotations. But what used to be something of a taboo has now found its place in workplace conversation, especially as we’ve shifted to a ‘learn-to-live-with-it’ post-pandemic world. More and more, loneliness isn’t a problem…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in the past. The reason being is that your organization’s definition of a ‘duplicate’ could be different from the next organization’s.
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current marketers hadn’t thought about it either. Perhaps you worked in roles in completely different industries, and/or had unrelated degrees before you found yourself in the Salesforce ecosystem (mine is Human Geography!).
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen the introduction of Einstein, External Actions and a more powerful infrastructure to back up larger datasets and complex operations. Global enterprise businesses are now choosing Account Engagement more and more. But how does a famously simple tool…
Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also tend to make assumptions about what they can do, or get overexcited and try to use them for everything when they may not be necessary.
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on customer satisfaction or retention. A goal to simply acquire as many leads as possible can result in a lack of attention to the overall customer experience.
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look forward to what the Salesforce ecosystem might bring in 2023.
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is the first function to be slashed in a recession.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)