PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Connectors
Pardot Geeks
HML
Pardot Custom Objects
Salesforce Ben | The Drip
Email Delivery
Account Based Marketing (ABM)
Pardot Forms
Greenkey Digital
Reporting
Lead Management
Salesforce and Pardot
Pardot Events
Pardot Admin
Pardot Automations
Pardot Tracker Domains
By Pardot Geeks
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in part to lack of knowledge around what it can and can’t do.
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot marketing assets – including emails, email, dynamic content, landing pages, forms, and user email signatures.
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your campaigns as spam?
By Pardot Geeks
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine in Pardot/Account Engagement and Salesforce.
When it comes to Pardot form styling, such as the font, color, and field positioning, there are different options for form customization. Which one you use will depend on a) what you need the form to look like, and b) your knowledge of CSS. Pardot follows the ‘clicks not code’ philosophy, and so has opened up some styling options in…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use Salesforce and Pardot’s Engagement History.
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer the functionality you need for a successful import. However, you’ll discover that there are different opinions on the topic – and that most of the time, the answer is up for debate.
By Pardot Geeks
If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
By Pardot Geeks
The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and possibly the mini-Dreamforce events called World Tour. Looking beyond that, there is a vibrant ecosystem of small communities across the United States and Canada that focus entirely on Pardot / Account Engagement and Salesforce Marketing Cloud. Here’s…
Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used for controlling email volume (the number of emails the system is allowed to send at during a period of time), to prevent servers from overloading, and limiting resulting traffic to your website. Although it sounds aggressive, Pardot…
NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend us?’ on a scale of 0-10 (not at all likely, to extremely likely). Scores result in three categories: Detractors (0-6), Passives (7-8), and Promoters (9-10). You can run a simple NPS survey in Pardot using custom redirects…
By Pardot Geeks
Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in Pardot
Pardot automation rules have been serving as the “go to” automation in Pardot (Account Engagement) for a long time. They are the automation type with the most broad coverage and versatile choice of actions. This guide will cover what automation rules are in Pardot, tips to take automation rules further, and act responsibly (avoiding unintended consequences!), and some creative use…
Pardot (Account Engagement) is a powerful tool when maintained and constantly optimized. However, when Pardot is left neglected, it’s common for progress to slow to a halt. You’ll be on the back foot, battling technical debt, and more. A Pardot audit is an effective way to keep you on track. Audits enable you to review your work, make improvements to…
Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling the Pardot Lightning app – these steps are important, or you risk having problems coming back to bite you in the future!s.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)