PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Einstein Features
Account Based Marketing (ABM)
Dynamic Content
Lead Management
Salesforce Queues
Security and Privacy
Invado Solutions
Salesforce Campaigns
Pardot Geeks
Reporting
Nebula Consulting
Pardot Integrations
Slack
Greenkey Digital
Salesforce Ben | The Drip
Demand Generation
By pardotschool
One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.
By pardotschool
Email will be a critical touchpoint between your marketing and sales teams and your top accounts. With the right planning and templates, you can deliver fully personalized email messages to engage your top accounts.
By pardotschool
You can use lead capture forms to ask questions and build a deeper understanding of your target accounts. This information can help you create personalized journeys based on the interests and behaviors of your buyers.
By pardotschool
With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For example: If a hot lead takes a test drive of a demo on your website, it demonstrates their interest in your product. As a sales rep, you know it's time to get in touch with the lead…
By pardotschool
Do you ever worry that you’re letting renewal business slip through the fence? Do sales managers struggle to gain visibility into the hard work your reps are doing? If you answered “yes” to all three questions, it’s safe to say that you’re facing the same challenges as many B2B marketers today.
By Chris Taylor
Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically more likely to close.
By pardotschool
Email marketing is getting more and more competitive with businesses looking to improve their email marketing by increasing the click-through rate (CTR) and conversions. While the buyers have become more intelligent over the years, it has made it hard for marketers to get through to the user and convert them into paying customers.
By Chris Taylor
Account-based marketing is one of the most popular strategies in B2B marketing right now, but there’s still a lot of confusion about exactly what ABM is and what it can do. ABM is a strategy that relies on a suite of tools to support and streamline your marketing.
By pardotschool
One of the attractive features of our cloud model is that Salesforce engineering experts manage the security and trust of the software and its infrastructure. This frees you from maintaining servers, firewalls and security patches so you can focus on growing your business on a platform you can trust, with your data and your reputation.
How do you show ROI for Pardot marketing campaigns? For years marketers struggled to figure this out. They either made assumptions or went through painstaking, manual processes to track won opportunities in Salesforce back to Pardot campaigns.
By Pardot Geeks
The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative effect on the ways the two platforms integrate and pass data. That being said, there have been some unintended consequences of that integration that are often only seen when it pops up during a task you’re completing.…
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that it is also a log of won opportunities, marketing engagements and new cases. Slack is expanding its – very impressive – list of integrations to further enable productivity for Salesforce. Read on to find out the latest…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce patterns. Use the custom date feature to view bounce data for the past 12 months.
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as this duo is, they are not designed to do absolutely everything. When it comes to tracking online interactions, Google Analytics/Google Ads are the market leader for a reason. Being ‘always on’, they instantly capture every touchpoint, building…
Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most of my career in the field of b2b marketing and more precisely demand generation, I find the reports that are published fascinating and if I am honest, at times frustrating.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)