PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Invado Solutions
Pardot Integrations
Email Mailability
Pardot Resubscribe
Unfettered Marketing
Salesforce Campaigns
New Pardot Features
Salesforce Ben | The Drip
Email Delivery
Email Open Rates
Greenkey Digital
Dynamic Content
Pardot Personalization
Pardot Admin
Do Not Email
Opt Out / Unsubscribe
Tags
HML
Business Units
Conversational marketing has skyrocketed into 2021 for good reason. Conversational marketing is a customer-aligned and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. At Invado Solutions, we use the Qualified platform. Qualified was created for Pardot and Salesforce customers by Pardot and Salesforce developers. This means the integration…
Posted on August 25, 2021 in Pardot Maintaining Pardot database quality involves understanding which prospects are mailable and which are unmailable (and therefore, unlikely to be useful to your marketing efforts). Pardot made major changes to the way prospect mailability fields function in a recent release. These changes have opened up more automations options for these fields. After supporting customers…
By Bill Fetter
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited about you just can't wait to share it. This happened to me yesterday, and this post describes one of those things.I've written and spoken before about the Pardot prospect resubscribe feature and a trick for using HML…
Smart marketers aim to get the most out of their marketing automation platform – after all, most aren’t cheap. As you become a power user, you will begin to spot functionality gaps that stump productivity, which could be easily solved… Salesforce Labs is an incredible program inside Salesforce for employees to create apps and share them on the AppExchange for…
By Bill Fetter
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It refers to how a file's character data is encoded when moving files to and from Salesforce and Pardot. Read on to see why UTF-8 matters when it comes to CSV files.You might have noticed when exporting reports…
The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here). Winter ‘22 is a bumper release for Salesforce generally, and there are plenty of juicy updates for Pardot, too – ooh yes, this is a big one. This release gives us more drag-and-drop capabilities (!), Slack connectivity,…
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another serious obstacle (Apple’s new policy) right behind it. Apple’s Mail Privacy Protection blocks email senders from knowing if email recipients opened their email. It also masks the IP address so it can’t be linked to other online…
By Sercante
Dynamic Content is the built-in way to use Pardot to personalize marketing assets like emails. You can improve your email marketing performance, including click-through rates (CTRs), by providing the right content based on known (or unknown) prospect information. However, throughout the process, many Pardot users run into limitations of Pardot Dynamic Content. They wonder how they can actually achieve personalization…
Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be reading this because you’ve hit your mailable prospect limit in Pardot, and you need to do something about it soon. Every Pardot edition allows up to 10,000 mailable prospects; while this sounds like a large number, it’s…
How can a prospect become unmailable in Pardot? What’s the difference between ‘Do Not Email’ and ‘Opted Out’ fields? If you are confused and not sure how to answer these questions, then you’re not alone. Even after working with the Pardot product for years, I still need to think twice when given a specific scenario. Hopefully, you will find some…
By Bill Fetter
Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using them on assets. I'm sure a few of you are saying now-- "Wait, what are you even talking about?". Just like you can tag a Pardot prospect, you can tag lists, forms, automation rules, form handlers, campaigns,…
“Do more with less”. This is a directive CMOs have been hearing for decades and more frequently in the past two years. Doing more with less requires metrics. Metrics that enable CMOs to demonstrate their value to the organization, continuously improve campaign performance, and make smarter investment decisions. While measurement is a top priority for leading CMOs, the majority of…
Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when you factor in marketing automation platform limitations. We’ll be talking about content personalization, going far beyond using first name, merge fields, or asking your prospects how often they want to receive your emails. I’ll show you three…
By Bill Fetter
Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in your emails that linked to the sender's Calendly calendar automatically? It's possible with Pardot's Handlebar Merge language.The first thing I'll say before I even tell you how to do this is that if your database isn't clean…
Some things are better separate. Here’re a few examples: pizza and bananas, French fries and ice cream, and certain Pardot prospects. Sometimes Pardot prospects need to be segregated. Keeping them apart makes more sense. Or, for system configuration or legal reasons, marketers do NOT want prospects intermingling. What are Pardot business units? Marketers can separate their Pardot database into groups…
Pardot Articles by Categories
Pardot Topic Categories
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