PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Reporting
Greenkey Digital
Pardot Custom Objects
Jenna Molby
Landing Pages
Salesforce Campaigns
Business Units
Cheshire Impact
Pardot Lead Source
Pardot Releases
Pardot Strategy
Pardot Forms
New Pardot Features
Pardot Email Builder
Pardot Email Templates
Pardot Migration
By Jenna Molby
You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports in Salesforce to see how you are doing against your targets. Maybe you don’t know where to start, what reports to pull or what extra data points you need. In this post, I’ll share some example MQL…
Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a new realm of possibilities. While Pardot syncs with Salesforce Leads, Contacts, Accounts, and Opportunities, you may want more. Syncing Pardot custom objects to Salesforce gives you better integration and customization for your marketing assets. By default, Pardot…
By Jenna Molby
If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them yourself. The first option is…
By Jenna Molby
One of my favourite Lightning features is customizing the campaign page using the Lightning App Builder. The drag-and-drop App Builder allows you to add tabs, reports and instructions to your page. While there are many different ways to customize your campaign page, here are four changes that are easy to implement that will delight your marketing team.How to customize your…
Are Pardot Business Units Right for My Organization? ByChristina Anderson Pardot Administration If you have multiple brands, products, or serve multiple regions, you may have heard of Pardot Business Units. However, what are Pardot Business Units, are they right for your organization and how do they behave? Before teams say yes to Business Units (BUs) it is important for them…
If you were stranded on a deserted island and could only have one Pardot report, which one would you pick? I’d choose the custom Engagement History email report. A whole new (reporting) world Custom Engagement History email reports will open a whole new world to Pardot reporting. Where do you go to see the results of your Pardot emails? Ninety-nine…
By Jenna Molby
Refreshed and republished on May 6, 2021 This post was originally published on October 19, 2015 and has been revamped and updated for accuracy and comprehensiveness. Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. This article will walk you through how to setup and track lead…
Pardot Summer ‘21 Release: Top 3 Features ByChristina Anderson Product Release Updates What are some of the features your team can look forward to as a part of the Pardot summer ‘21 release? The big three that stand out among the product updates are Einstein Send Time Optimization, greater insights into Prospect Mailability, and the Pardot Object Sync (Beta). What…
Podcasts that Fuel Your Content and Build Your Brand Two challenges that B2B marketers have to overcome is having enough content and spreading brand awareness. One of the solutions is right in front of them, it is podcasts. However, when people are asked to speak on podcasts they often ask, “Well how many downloads does the show get?” However, this…
By Jenna Molby
I’m so excited to finally launch version 2.0 of the Pardot Form Style Generator. The original version was created back in 2016 and has been used by thousands of Pardot users. With the new version comes a new UI and some cool new features, including customized checkboxes and radio buttons, embedded Google Fonts, new submit button options and more. What…
Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta) You ask, they answer. As a part of this year’s Spring ‘21 Pardot release, you can now track Accounts as Campaign Members to support your account based marketing efforts. This is a Beta feature that is available to all Pardot editions using the Salesforce-Pardot connector. It is a feature that…
By Jenna Molby
The Salesforce Summer ’21 release notes are here and contain some exciting Pardot features. Here are my top 8 favourite features in the Pardot Summer ’21 release including Einstein Send Time Optimization, Dynamic Content IDs, Prospect mailability improvements and more. Key dates 1. Get more clarity about a prospect’s mailable status Upgrade your mailability model for simplified email marketing settings…
Outsource Marketing Pros & How to Succeed ByChristina Anderson Marketing strategy In Gartner’s CMO Spend Survey Report, it was found that 22% of a CMO’s budget was allocated towards outsource marketing, vendors and agencies. With almost a quarter of budget up for discussion, it is no surprise that the topic of using in-house resources versus vendor services came up on…
Updating a Header Image with Pardot Made Easy Have you ever wanted a seamless way to update the header image on a landing page template in Pardot without having to deal with coding? The CSS is already standardized, but your team just needs an easy way to update the header image, so that it automatically adheres to the current styling…
The Switch from Marketo to Pardot To help fellow B2B marketers that are thinking of switching from Marketo to Pardot, weighing the benefits, know they are making the switch, or have recently made the switch and are feeling lost, I spoke to Erik Eaton, Senior Manager, Marketing Operations at Hinge Health on the Pardot Life Hacks podcast to get his…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)