PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Greenkey Digital
Unfettered Marketing
Nebula Consulting
Data Cloud
Marketing Cloud Growth
Pardot Admin
Engagement Studio
Pardot Email Builder
Pardot Geeks
Pardot Segmentation
By Bill Fetter
All the ways to assign prospects from Account Engagement to Salesforce.
As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it! Marketing Cloud Growth edition was announced in February 2024 for small-medium B2B businesses in […] The post Marketing Cloud…
By Bill Fetter
Did you know that you can work with different lead and contact record types with Account Engagement?
Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an increase in the number of customers looking for support with switching from Hubspot to Account Engagement, but why? Why are we seeing a big shift? Key to this is that Salesforce is […] The post Switching from…
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. But how do you actually use it? What does it do? […] The post Webinar: The…
One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field to show when something has happened or is happening, for example; your renewal is coming up on DD/MM/YYYY, or your booking is on DD/MM/YYYY. However, the formatting of this date field isn’t […] The post Personalise emails…
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot).
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked with Salesforce for a while then you’ll know that this is the latest marketing offering. So how does it compare? Currently, Marketing…
By Bill Fetter
I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and it's something that's easy to not realize is a problem because we as marketers are often not on the receiving end of lead assignment notifications. As it's also a platform/connector issue, it also lives in the murky…
To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be done in several ways.
Are you getting the most out of your Sales Cloud Enterprise licences? The chances are there are features that are included in what you are already paying for but need to be made aware of, including Sales Engagement Basic.
If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option.
By Bill Fetter
I've been part of the Marketing Automation community for quite some time, much more actively in the last 5 years. One of my favorite...
By Pardot Geeks
Being able to build lists is a critical skill for any email marketer. In this live workshop I walk through more advanced list segmentation capabilities that are available in most Account Engagement (Pardot) orgs. [embedded content] I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B Marketers Community Group for Pardot. I am a recipient of…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
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- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
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- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)