PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Lead Scoring Pardot Geeks Engagement Studio Marketing Cloud Slalom Pardot Forms Data Cloud Marketing Cloud Growth Greenkey Digital Salesforce Flows Business Units Lead Management Lead Routing Pardot Admin Pardot Lead Grading Pardot Releases Unfettered Marketing Reporting

How to build scoring categories in Account Engagement (Pardot)

Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
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Mistakes were made: how best to use wait periods in Pardot Engagement Studio

Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
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Harness the Power of Harmony

Salesforce Marketing Cloud Engagement and Account Engagement for effective marketing strategiesMisha Sheth·FollowPublished inSlalom Technology·4 min read·8 hours ago--Photo by Andrew Moca on UnsplashThe debate between Salesforce Marketing Cloud Engagement (MCE) and Salesforce Account Engagement (MCAE, formerly Pardot) has been a hot topic in marketing circles for years. Both platforms offer powerful marketing-automation capabilities yet cater to different needs.So, which is…
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How to build your own surveys in Account Engagement (Pardot)

The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could feel unnecessary.
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How to measure individual Pardot email link clicks in Salesforce

Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
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Convergence: Salesforce and Data Cloud

Our take on “convergence” at Salesforce amid free Data Cloud and Marketing Cloud Growth Edition
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Account Engagement Copy Between Business Units- Bulk Asset Copy Flow

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Account Engagement Bulk Asset Copy Flow – Copy Between Business Units

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Why timing is everything in Pardot Engagement Studios

When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
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Live workshop: Prospect routing in Account Engagement (Pardot)

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team’s success.
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Account Engagement (Pardot) Importing Prospects

Prepare your spreadsheet and save it as a .csv file.  If you are grabbing prospects from Salesforce, ALWAYS include the CRM ID (column A).  You can upload the file or drag it into Account Engagement.
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How B2B Marketing Analytics can monitor Pardot database churn

In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
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How to build scoring and grading in Account Engagement (Pardot)

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart from other marketing automation tools.
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Make this 30 Second Update in your Account Engagement Account Right Now

There's a fairly recent update to Account Engagement that everyone should enable in their accounts right away, it only takes a few moments but it provides peace of mind and security that matters now more than ever. The setting restricts iframing of your Account Engagement assets to only the domains you specify. This help article explains it in depth but…
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How to build a full-funnel marketing campaign report in Salesforce

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
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