PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Lead Management Pardot Geeks Nebula Consulting Pardot Releases Salesforce Ben | The Drip Greenkey Digital Pardot Integrations Lead Scoring SalesLabX Engagement Studio Opt Out / Unsubscribe Pardot Admin Email Delivery

Lead conversion and opportunity tracking reports in Salesforce

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom line and impact on sales and revenue generation.
Continue Reading

At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. 
Continue Reading

Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio, so do their products’ names! Due to the changes Salesforce have made, and in case you come across a retired name, we thought we would create this ‘formerly known as’ guide of names. But first, let’s take…
Continue Reading

Adding Public Folder to Lightning Email Builder

Skip to content
Continue Reading

Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same applies for the connector making updates in Salesforce/Account Engagement, and email sends. rd.
Continue Reading

Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team is switching marketing automation platforms to HubSpot. And this needs to sync bidirectionally with Salesforce. In this post, I’ll give you a quick crash course on the HubSpot-Salesforce integration and what you’ll need to know as the…
Continue Reading

Marketing Cloud Account Engagement Winter ’24 Release Highlights

Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.
Continue Reading

It’s Time to Master Lead Scoring in Pardot!

Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting up, implementing, and refining your lead scoring system, shall we?
Continue Reading

Automation Cookbook

Skip to content
Continue Reading

4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot)

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you an interface to visually map out automated campaign sequences. 
Continue Reading

Enable Field History Tracking for Email Opt Out

Skip to content
Continue Reading

6 Einstein 1 Marketing Features I’d Like To See

Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use cases that lacked details), then at Connections ‘23, Marketing GPT was showcased (since then, the ‘GPT’ has been dropped). Finally, at Dreamforce ‘23, the Einstein 1 platform came onto the scene, which is essentially Einstein GPT on…
Continue Reading

Org-Wide Email Addresses – What Are They and Why Do I Need Them?

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They allow the user (or the Salesforce org itself) to send emails from an alias or group, rather than from one individual person’s email. This is important because when the recipient replies to that email, we want to…
Continue Reading

7 Things That Trip Up New Account Engagement (Pardot) Admins

Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on this Salesforce tool can be confusing and frustrating. This is especially true if you keep running into issues and errors when it feels like you’re doing everything right and you don’t even know where to start troubleshooting…
Continue Reading

Guide to Collision Control for Marketing Cloud Admins

Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. This is to avoid ‘marketing fatigue’, the phenomenon where people become increasingly tired of your marketing, and their engagement wears off.
Continue Reading

Pardot Articles by Categories

Pardot Topic Categories

Subscribe to our newsletter!