PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Nebula Consulting
Pardot Admin
Uncategorized
Greenkey Digital
Unfettered Marketing
Engagement Studio
Salesforce Ben | The Drip
Pardot Segmentation
Invado Solutions
Email Delivery
Salesforce Campaigns
Salesforce CRM
Lead Management
Reporting
Pardot Certifications
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
By Chris Taylor
Pardot is a marketing automation platform that helps businesses to generate more leads and engage with their customers more effectively. If you’re looking to learn Pardot, here are some steps you can follow: Trailheads and TrailMixes: The fun way to learn Pardot Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about…
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send times, speed up automation processing, and more.  Marketers can see which recommendations are critical for clean-up and which can be a lower priority.
By Bill Fetter
You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before sending every single time. This feature is, unfortunately, only available in the higher package levels. If you have it, you should be using it.
By Bill Fetter
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation tools that we have available to marketers using Account Engagement (Pardot). These tools are Engagement Studio and Salesforce Flows. There's also some cool tips on expanding the capabilities of Conditional Completion Actions.
Marketing ops is finally seen as a viable career path, and there are many ways that you can level up in this role. However, like in the wider ecosystem, many professionals in the market are experiencing a great many shifts – from job changes and layoffs to downsizing, the system is in flux.Â
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest whitepaper, or a Javascript file doing all the magic on your forms, all of these exist on the platform as files. However, we often take them for granted without thinking about how they should be used. Now,…
Dynamic lists are a popular Account Engagement (Pardot) feature that add/remove prospects automatically whenever they match/unmatch the criteria you define on the list’s settings.
If you are setting up the new Email and Landing Page Builders for Marketing Cloud Account Engagement (Pardot), and can’t select a channel in the last step of the setup process, then this tip may be helpful for you.
The health of your email sending domain is something you should keep an eye on – it’s essential for Pardot email deliverability. Your sending reputation is how Email Clients/ISPs (Internet Service Providers) decide whether to let your email into the recipient’s inbox, or not.
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team’s activities.
The world of Salesforce is certainly vast, with new updates and enhancements happening all the time. The chances are that you can learn new things about it every day, no matter which area you work in. Ever since philanthropic founder, Marc Benioff, started the business in 1999, Salesforce has been breaking boundaries in the CRM world to transform sales, marketing,…
Pardot Marketing Operations: How often do you check-in with your stakeholders? As marketers, our stakeholders are both internal and external to our organization: you’re taking what prospects/customers need at every stage of the customer journey, while simultaneously supporting multiple teams across the organization – namely sales, but also service, customer success, and others.
Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in a specific period of time are KPIs that improve sales and marketing alignment and demonstrate shared success.
Nearly two years have passed since Salesforce announced the Accredited Professional program. These credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform, and are exclusively available for Salesforce partners. There are close to 40 Salesforce accreditations. Salesforce accredited professionals span platform, sales, service, commerce, industries, and marketing.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)