PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Pardot Admin
Slalom
Einstein Features
Salesforce Ben | The Drip
Marketing Cloud Account Engagement
Pardot Releases
Nebula Consulting
Pardot API
Unfettered Marketing
New Pardot Features
Greenkey Digital
Pardot Nurture / Drip Campaigns
Email Delivery
Email Open Rates
Pardot External Activities
HML
Pardot Personalization
Salesforce Engage
By Chris Taylor
Be prepared to take your marketing to the next level. With 2023 just around the corner, there’s no better time to execute a health check of your Marketing Cloud Account Engagement (MCAE) — formerly Pardot — platform than in the new year.
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period. Let Einstein decide when prospects are receiving too many emails, based on their previous engagement. You can automate segmentation by using Einstein Engagement Frequency in combination with Engagement Studio/Journey Builder.
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities that are involved in the actions we (including ourselves) have taken for granted – ordering an item for next day delivery online, having a discounts delivered as we’re browsing a new website, and (with the most innovative…
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world by storm. The scope and potential of ChatGPT is still being explored by the millions of people who jumped into the pilot during the first five days of its launch. I’ve been spending some time thinking about…
The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot), this release is more of a light dusting to delight us, with a focus on monitoring account health. Plus, you’ll find other updates that hint at packed future releases.
When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them. You’re right in thinking the mechanics of how this works is very much a developer task, but it’s important as a Consultant or Account Engagement (Pardot) admin to understand the capabilities that it provides. At least from…
By Bill Fetter
LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of the platform. I can't tell you how many times I've had to explain that a LinkedIn Sales Navigator subscription will not allow you to export contacts from LinkedIn to your CRM. The advertising section of the platform…
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot (Account Engagement) is no exception. While new features and enhancements are great, we have to set priorities for what we roll out, and when. Marketers and Admins don’t have huge bandwidth on top of their BAU work…
Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company. Maybe these are prospects from a trade show. We are going to send five emails- one every week.
Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast topic, with many factors working together that can ‘make or break’ whether an email makes it into the recipient’s inbox.
Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider marketing tech stack, and as a result, streamline the whole experience.
Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with a new format of double curly brackets or “handlebars” {{ }}. Let the video, and the article that follows, serve to demystify what HML is and inspire you to…
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails sales reps can use when sending Engage emails – Pardot Classic or Lightning. Read on to learn more about how to enable and use it.
Pardot salaries are a hot topic. The increasing demand for Pardot (Account Engagement) skills and the growing Salesforce economy means that these professionals find themselves in a good position.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)