PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Email Delivery
Salesforce Ben | The Drip
Email Open Rates
Pardot Email Builder
Engagement Studio
Marketing Cloud Account Engagement
Reporting
Form Handlers
Pardot Forms
Pardot Careers
Connectors
Pardot Geeks
HML
Pardot Custom Objects
Account Based Marketing (ABM)
Greenkey Digital
Lead Management
Salesforce and Pardot
Pardot Events
The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or so: email volume doubled during the Covid pandemic, the extended peak sale season is making marketers fight for a slice of the pie, Apple Mail Privacy Protection (MPP), and changes to consumer spending in the face of…
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your emails are effective at reaching prospects. But is that really true? Marketers who had previously relied on email opens and clicks have been stunned (not in a good way). Email opens have always been a vanity metric…
Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new accounts. How do you send an email in Pardot? The process differs from one marketing automation platform to the next, and with Pardot, you will want to ensure that you have all of the correct “ingredients” ready.…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities (engagement) happening with Pardot marketing assets (emails, forms, landing pages etc.)
Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a snippet of code in the backend that you then paste into the external form’s code. The form handler acts like a bucket that will collect successful prospect form submissions.
Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy org, support the needs of other teams, and in turn, and measure the return on marketing efforts.
By Pardot Geeks
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in part to lack of knowledge around what it can and can’t do.
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot marketing assets – including emails, email, dynamic content, landing pages, forms, and user email signatures.
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your campaigns as spam?
By Pardot Geeks
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine in Pardot/Account Engagement and Salesforce.
When it comes to Pardot form styling, such as the font, color, and field positioning, there are different options for form customization. Which one you use will depend on a) what you need the form to look like, and b) your knowledge of CSS. Pardot follows the ‘clicks not code’ philosophy, and so has opened up some styling options in…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use Salesforce and Pardot’s Engagement History.
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer the functionality you need for a successful import. However, you’ll discover that there are different opinions on the topic – and that most of the time, the answer is up for debate.
By Pardot Geeks
If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
By Pardot Geeks
The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and possibly the mini-Dreamforce events called World Tour. Looking beyond that, there is a vibrant ecosystem of small communities across the United States and Canada that focus entirely on Pardot / Account Engagement and Salesforce Marketing Cloud. Here’s…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)