PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Pardot Cookies Salesforce Ben | The Drip Completion Actions Greenkey Digital Marketing Analytics - B2BMA Account Based Marketing (ABM) Nebula Consulting Salesforce Engage Business Units Einstein Features Invado Solutions Pardot Strategy Salesforce and Pardot Pardot Landing Page Builder Pardot Admin Lead Management

Cookieless Future + Salesforce Marketing Data

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of the past. None of the major web browsers will store them for use any longer – in fact, Firefox and Safari already block them by default. A latecomer to the party, Google Chrome is scheduled to block…
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Creating Effective Account Engagement (Pardot) Completion Actions

Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in Account Engagement (Pardot). 
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Pardot B2BMA Analytics

How to Connect B2BMA Components (That Use Different Datasets)

When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own custom components, or replicate a component from another dashboard.
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Account-Engagement-Development-Suite

Building a Cross-Team Account-Based Marketing Machine

Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been on the tip of everyone’s tongues, there’s been a strange phenomenon of ABM false starts that have set many marketers back who have wanted to implement ABM.
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Account-Engagement-Development-Suite

Get Your Salesforce Data in Shape for Successful Account-Based Marketing

Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in the long term, there are low-budget tricks you can use with Salesforce that will help you get started with building your ABM insights.
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Use Cases for Conditional Completion Actions

There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature is something to shout about! If you’re wondering how you can apply these to your Pardot instance, continue reading on.
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Salesforce Engage

What is Salesforce Engage?

Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the Salesforce sales user’s window into relevant marketing information in Pardot, aiding transparency across teams.
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Pardot B2B Marketing Analytics Dashboards

B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for Marketers, taking you through how I get my clients up to speed, including creating datasets, lenses and dashboards and understanding how to leverage the data. Let’s help you get up to…
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Here’s What We Experienced At London’s Calling 2022

London’s Calling 2022 was a resounding success, with plenty on offer for admins, developers, consultants, architects, and marketers alike. The event featured keynote speeches from some of the biggest names in the Salesforce community. Attendees could check out the latest products and services from leading Salesforce partners in the exhibition area.
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5 Reasons Why Your Pardot Jumpstart Failed

The concept of an easy and fast implementation of Pardot (now known as Marketing Cloud Account Engagement) has been widespread across the Salesforce ecosystem for as long it has existed. Some call it a Pardot Quickstart. Others call it a Pardot Jumpstart.
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Are you ready for Multi-Factor Authentication (MFA)?

There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to keep customer data more secure than ever. 
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Empower your users with Pardot Einstein

Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about the things they care about most. From their sales leads and accounts, through to the campaigns their prospects are engaging with and why. Let’s take a look at these intelligent features! 
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How to Master the Lightning Landing Page Builder

The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following high demand. The new editor brings a whole new user experience, and the transition from the classic editor can be tricky. Fear not! I’m here to help you master this great tool.
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3 Helpful Pardot Tips and Tricks You Should Know

Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot) A good example of this would be a “renewal” program in which contacts need to be emailed based upon their renewal date.
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Get More Out of Your Leads with These Best Practices

Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up your accounts and contacts. Furthermore, Leads make reporting easier, so you can better assess the effectiveness of your marketing campaigns.
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