PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Pardot Admin
Salesforce Ben | The Drip
Double Opt-in
Email Mailability
Opt Out / Unsubscribe
Invado Solutions
Pardot A/B Testing
Nebula Consulting
Pardot Integrations
Unfettered Marketing
Connectors
Pardot Geeks
Email Delivery
Engagement Studio
Pardot Personalization
Salesforce and Pardot
Greenkey Digital
Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these problems in such a complex environment can be extremely rewarding.
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce platform. This has re-emphasised the need for cross-skilled individuals who can aid teams as future releases come out. It seems like we will see the need for further alignment across all teams. Already, with the Lightning App,…
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in regard to email communications (specifically marketing emails).
Dynamic Content is a feature in Account Engagement (fka Pardot) that allows you to create variations in an email or landing page based on different criteria. By using dynamic content, you can tailor the message and the visuals to specific recipients based on their interests, demographics, behavior, or any other data you have collected. Personalization can significantly improve engagement and…
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B testing is for list emails*. The benefits are that it’s quick to set up and can work even with a small sample size (of course, the greater the sample size, the more significant your results will be).
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this.
By Bill Fetter
I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those little things that you need done without having to hire a programmer to take care of it.
By Bill Fetter
This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an earlier blog post. While there are several ways to send LinkedIn Lead Gen forms to Salesforce (including this integrated method),if you are using Account Engagement (Pardot), there is one method that IMHO is clearly the best-- using…
By Pardot Geeks
This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
Do you send automated email alerts, triggered by Flow or Apex, or are you using “send list email”? Could your reps and agents be sending individual emails from Salesforce? You send the emails out, but how do you ensure they are received and don’t end up in a spam bucket? Do you know if these emails are being trusted by…
By Bill Fetter
Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with something that looked like fangs and not the rounded endpoints you're used to? I did this today and ended up with the doozy shown here. Looks like Dracula decided to drop in on my program.
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing Cloud and Account Engagement (Pardot) are two distinct platforms with different personalization tools.
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being drowned in overlapping tools that have limited interconnectivity. One way to solve this problem is to rebuild your martech stack around a central pillar. A CRM or marketing automation software is a good place to start, since…
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
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